THE WAY OUTBACK BREWERY

The Way Outback is an independent brewing company based in Southbourne, Bournemouth and are celebrated for their crafted beers and innovative brewing. We’ve worked with them on a series of beer can packaging designs, featuring heavily detailed illustrative design for their stock brews and simpler hand-drawn typographic designs for their short-run experimental labels. The designs reflect the light hearted and hand-crafted character of the brewery. To allow a quick turnaround of new products we created a standardised format and flexible design style – keeping the products exciting and fresh.

THE WAY OUTBACK BREWERY CO. BEER LABELS

DESIGN / PACKAGING

BOURNEMOUTH

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Beer Labels designed for The Way Outback Brewing Company. Illustrated showing a bloody viking and the motto 'Take me to Valhalla' - session Pale Ale.
Beer Labels designed for The Way Outback Brewing Company. Illustrated showing a dog and the motto ' Working like a Dog' - session Pale Ale.
Beer Labels designed for The Way Outback Brewing Company. Illustrated showing a belly from the film 'Her You Guys' New England Pale Ale.
Beer Labels designed for The Way Outback Brewing Company. 1 bamboo lettering, Kettle Sour with name 'Couliso' 1 Cold IPA blue textured background with 'The Full Nelson' Glasses of beers also shown next to cans, one beer is dark amber, 1 beer is clear yellow.
Beer Labels designed for The Way Outback Brewing Company. 1 bamboo lettering, Vanilla Chocolate Porter with name 'Thriller with Vanilla' 1 orange Rye Red Ale textured background called 'The Remedy' Glass of beer also shown next to cans, one beer is dark porter.
Hand getting a beer out of the fridge, label design by Paintshop Studio, Blue Can with Yellow text - Pale Ale called Bjorn Survivor
Beer Labels designed for The Way Outback Brewing Company. 1 turquoise with name ' Super Abundance' 1 purple textured background with 'Game Changer'
Row of 5 black glass beer bottles with different coloured tops and labels designed by Paintshop Studio for the Way Outback Brewing Co. Labels say Rum for the Hills, the Deep South, Three Chords and the truth and Bumbling along

THE WAY OUTBACK BREWERY CO. BEER LABELS

DESIGN / PACKAGING

BOURNEMOUTH

< back to HIGHLIGHTS

/ more work