To be able to completely transform and bring to life a working space like this is what we love to do. ZX Ventures, the craft beer arm of the Budweiser Brewing Group (formerly ABInBev), were relocating to impressive, brand new premises in the city of London. They invited us to create a workspace that would reflect their personality, inspire and demonstrate their close-knit, forward-thinking vision with references to their business and the brands they represent. Through incorporating famous ale related quotes, brand statements and geometric shapes derived from the brand identity we set about reimagining the whole floor. As ZX Ventures work with many smaller independent drinks brand it was important for us to bring that low-key relaxed feel to a larger corporate environment. Hand-painted artwork was used to create various zones within the floor and their family of brands were given pride of place with a feature wall at the entrance. We gave each meeting room its own personality and recommended that instead of blocking up the glass walls completely with privacy vinyl we made a feature out of the design on each glass, revealing the artwork inside. Finally, we commissioned a laser-cut Perspex sign to add a finishing touch to this mixed media floor.
ZX VENTURES OFFICE INTERIOR
DESIGN / MURALS / VINYL GRAPHICS / SIGNAGE