‘Get it Right from a Genuine Site’ is a Gov UK national advertising campaign aiming to engage with younger consumers via film, TV, music and art to highlight the value of creativity and the impact of online copyright infringement. Our mural was created as part of a series located in key cities throughout the UK – Liverpool, Cardiff, Birmingham, London and Bournemouth. Each feature a broad selection of local creative talent to inspire and connect with residents of the respective town. As new residents to Bournemouth, Paintshop Studio were extremely happy Global Street Art UK asked us to be involved from the outset to develop our local mural – from the initial planning stages sourcing locations to researching local creativity and sporting talent. We designed the piece in a style that reflected the town’s history as a Victorian holiday destination but gave it a new modern twist which showed the area’s growing reputation as a digital and technology hotspot.