Facebook held their Mobile Developers Conference at the Truman Brewery in the heart of London’s East End and needed help to create impact and branding in such a big space. We met up with them, and events organisers Concerto Live, at the venue to chat over the requirements and possibilities. We proposed huge temporary graphics on various key wall and floor areas to maximise impact and help direct the audience around the space. Working to strict corporate brand guidelines and with only one day to set up, we surpassed Facebook’s expectations. Our solution enabled Facebook to ‘own’ the vast venue and created an exciting and vibrant temporary space for one of the world’s fastest moving companies. Photography by Carlos Briceño.