Greenwood Campbell believe in their founding principle of ‘Know Thy User’ so much so that they asked Paintshop Studio to paint it pride of place in their office. We went one step further and created a multi-media design to reflect Greenwood Campbell’s ‘traditional meets digital’ approach to their work. A mix of spray-painted and traditionally styled sign-writers text, along with raised transparent perspex signage and TV screens reflect the many variations of people that make up a typical audience. The mural proved to be hugely successful and became a strong talking point in the office for visiting clients, whilst also being a very visual way to reinforce this key principle for the company. Photography by Missing Stewart.