No press is bad press? There was a lot of controversy surrounding Mike Vick at the launch of this game but our focus was on our client, KBJ Games, who commissioned us to create all the design elements for the game including brand identity, look and feel and user interface design – ensuring the game was as intuitive, exciting and as fluid as possible. We chose to move away from the super-glossy full-colour interface graphics that were the current trend, and instead created stylised muted graphics with highlighted details.