Creating a personal connection with consumers is always a challenge, especially around Christmas. But by creating bespoke, hand-drawn wrapping paper, live in a Soho pop-up gallery we were able to do just this for drinks brand Vitamin Water and leading experiential agency Exposure. For one week only, a free gift-wrapping service was offered to passing shoppers who queued round the block to pick and watch their own unique paper being drawn for them, before being used as gift wrap for their pressies. We were invited to provide artists for two days of this fantastic event which achieved an amazing positive PR response both online and instore including attracting the likes of celebs Paloma Faith and Mark Ronson to join in the Christmas celebrations.